Advertising & Website Compliance

Lewis & Lin’s attorneys work with advertisers, publishers, and internet marketing companies to ensure compliance with federal and state regulations. We understand the importance of getting your brand out to potential customers, while also conforming with the often dizzying array of government limits on promotions. Our clients rely on us to provide innovative advice on digital marketing campaigns in such varied areas as:

• Social Media and Online Advertising Content

• Sweepstakes and Affiliate Marketing

• Reputation Management / “Astroturfing”

• Search Engine Optimization (SEO) Practices

• Email Marketing Campaigns and the CAN-SPAM Act

• Telephone Consumer Protection Act (TCPA)

• Children’s Online Privacy Protection Act (COPPA)

• Privacy Policies and Data Security Measures

• New York Deceptive Business Practices (including GBL §§ 349-50 claims)

• Unfair or Deceptive Practices under the FTC Act

• Americans with Disabilities Act compliance for websites and ADA litigation defense

We represent companies in connection with regulatory inquiries, government investigations, audits and enforcement proceedings before the FTC, the New York State Attorney General, and federal and state courts. If you wish to discuss your advertising and marketing needs, contact us today.